For confusing times!

Elimination is one of the powerful methods of defining the problem or what one wants. As they say if you don’t know the problem what will you solve? Or if you don’t know what you want what will go after?

By elimination you can reach closer to defining a problem.

While we struggle to define and stand for something whether it is for ourselves or a brand, it would be interesting to try elimination strategy!

Say what you are not, say what the brand doesn’t stand for and soon it will be clear, what you are or what the brand stands for.

It is a flexible approach in a fast changing times. This could also allow a brand to evolve with changing times.

I know I know, it doesn’t sound that cool but it’s a good starting point.:)Try it.